Daymond John: A Knowledge of Success in Business

Draymond Garfield John (born February 23, 1969) is an American entrepreneur, investor, television personality author, and Motivational speakers Montgomery County. He is best known as the founder, president, and CEO of FUBU, and appears as an Investor on the ABC reality television series Shark Tank.

He is currently based in New York City.

John grew up in the Queens neighborhood of Hollis.  An only child, John was raised by his mother and grandfather. He attended Bayside high School. In high school, he participated in a program that allowed him to work a full-time job and attend school on an alternating weekly basis, which he credits with instilling an entrepreneurial spirit. After graduating high school, he started a commuter van service.

Wool hats with their tops off and tied with fishing line were popular, and John noticed them being sold for $20, which he considered overpriced. He went home and sewed around 90 hats with his next-door neighbor. They sold their homemade hats for $10 each in front of the New York Coliseum, and made $800 in a single day.

Sensing potential, Daymond and his mother mortgaged their house for $100,000 to generate start-up capital. In addition to Brown, he recruited longtime friends J. Alexander Martin and Keith Perrin into the business, and began sewing the FUBU logo onto hockey jerseys, sweatshirts, and T-shirts. To make ends meet, John held a full-time job at Red Lobster, working on the FUBU business in between shifts.

 In 1993, he convinced LL Cool J, an old neighborhood friend, to wear a FUBU T-shirt for a promotional campaign. Later, while filming a 30-second advertising spot for The Gap, LL Cool J wore a FUBU hat in the commercial and incorporated the line “for us, by us” in his rapping.

In 1992, Daymond received $300,000 in orders and also an offer for participating in Macy’s (M) at a Las Vegas fashion trade show.  Today, the brand is reportedly worth $6 billion.

In 2009, John joined the cast of Shark Tank a show in which John and four other business executives listen to business pitches from everyday people, and decide whether or not to invest money in their projects.

John has invested $7,667,000 dollars in Shark Tank projects as of August 6, 2015,

John has become a public speaker. He works with brands and celebrities to create additional revenue streams and brand extensions; some of his clients include Pitbull and the Miss Universe Organization. John is also a brand ambassador for the e-commerce company Shopify. In 2012, John became an investor and influencer for online shopping and fashion company Resolutely. He regularly features his favorite fashion and clothing items on his Draymond John profile page.

As a motivational and business speaker, John speaks about marketing, negotiations, and entrepreneurship. Some of his recent speaking engagements include California First Lady Maria Shriver’s Women’s Conference, AT & T’s History Makers Tour, Babson College School of Entrepreneurship and the Creative Liaisons program at the annual London international Award.

John has received numerous awards, including Brand week Marketer of the Year, the NAACP Entrepreneurs of the Year Award (which he won twice), the Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, the Essence Award, Crain’s New York Business Forty Under Forty Award, Ernst & Young’s New York Entrepreneur of the Year Award, the Brandeis University International Business School’s Asper Award for Excellence in Global Entrepreneurship, Details 50 Most Influential Men, and the Congressional Achievement Award for Entrepreneurship (which he won twice.

FUBU has received attention from the sports and entertainment industry, and has been worn or endorsed by LL Cool J, Janet Jackson, Will Smith, Mary J. Blige, Whitney Houston, Magic Johnson, Busta Rhymes, Lennox Lewis  

John has written three books, Display of the Power of Love, The Brand Within, and the power of the Broke.  Display of Power is an autobiography that details John’s life and early business career. The Power of Broke is business motivation book that features stories from 15 entrepreneurs. The “The Power of Broke” features stories from successful entrepreneurs like Steve Aoki, Rob Dryden, Kevin Plank, and Loren Ridinger.

John is dyslexic. Two of his favorite books are Think and Grow Rich and Rich Dad Poor Dad. His father is from Trinidad and Tobago.

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