Giant Internet company Opera has discharged its State of the Mobile Web Africa 2016 Report. The report highlights mobile internet trends across the continent, including consumer browsing behavior and app usage.
Opera best known for its compression technology and mobile browsers, including Opera Mini – compiles regular global mobile web reports, open opportunities and detailed challenges within the digital environment.
Ghanaians, Kenyans, Seychellois and Mauritians are the highest data users with an average usage of over 160MB/month. Findings also show that visits to streaming video websites on Opera Mini in Africa have increased by 36% since 2012. Users from Tanzania (22%) are most likely to visit YouTube followed by South Africa (20%) and Ghana (19%).
South Africa ranks first in Africa in terms of app usage, with a third of its population using mobile applications, followed by 31% in Ghana, 28% in Nigeria, 19% in Kenya and 18% in Uganda. Nigerians are regular social media users with 70% of Nigeria’s 16 million Facebook users, accessing the site via Opera Mini. In addition, Opera Mini users are accessing local news as much as 300% more than in 2014.
“We believe data compression is as relevant and useful now as it was a decade ago – in fact, with the growth of smartphone penetration coupled with prohibitively high data costs, it’s a critical enabler,” says Richard Monday, VP for Opera, Africa.
In 2016, Opera’s compression technology permitted South Africans to save approximately US$111m in data costs, with Nigerians and Kenyans saving US$280m and US$116m, respectively.