Business

New online clothing company scheduled to launch in 2019

New York –  A new unique clothing company is scheduled to launch in 2019.

Sarima, Inc., an online clothing store inspired by African print fabrics known as Ankara, will be based in Ashburn, Loudoun County, Northern Virginia, about 40 minutes drive from Washington, D.C.

Woroma Barbara Williams

According to Mrs. Woroma Barbara Williams, the founder and CEO of the company, Sarima is an all-out online clothing store inspired by African print fabrics made in Western styles. As part of the company’s business model, there will be two to three fashion shows held every year to lunch the season’s styles.

“Our niche is to provide and promote rich cultures and local artisan work from all over the world”, Williams maintained.  The company’s mission is to provide good quality fabrics and designs.

Mrs. Williams said Sarima will also provide its customers with the best convenient online shopping experience with the highest customer’s service!   She said the company’s focus is to position itself as a top online retail store servicing customers interested in African print fabrics.

 “Our intentions are to obtain 80% market share and become a central online hub of shopping for those who enjoy wearing African prints fabrics made in western styles”, she said.

Woroma Barbara Williams

Sarima will also publish a quarterly hard copy and online magazine focusing on people, fashion, cooking, culture, and travels.

Woroma Barbara Williams, a Nigerian-American, is an economist, financial management consultant, cybersecurity risk engineer, and fashion icon. She holds an MBA from Webster University in Kansas City, Missouri, USA.

She also has over twenty-five years experience marketing high-end fashion designs and dressing up highly placed professionals, especially wives of top corporate executives and political leaders.

As part of the company’s corporate responsibility, Williams said Sarima will donate part of its proceeds to causes such as St. Jude Children Hospital which treats kids with cancer in addition to supporting girls education and preventive medical care for the elderly in Africa.

Mrs. Woroma Barbara Williams, founder and CEO of SARIMA
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Ben Mabande

Ben Mabande is a researcher and senior contributing reporter with Globe Afrique Media.

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